Zayphire looks at everything a customer, investor, or partner encounters when they engage with your business and identifies precisely where that experience is costing you money you do not know you are losing.
Most revenue gaps do not show up in your dashboards. They live in the friction between your acquisition spend and the experience it lands on, compounding quietly until they show up as churn, review score drops, or missed targets.
Your marketing team is spending more than ever to acquire customers. Your product is real. Your pricing is competitive. And yet the numbers do not add up the way they should.
The gap almost always lives between the click and the conversion. Between the campaign and the journey it lands on. Between the brand promise and what the customer actually encounters when they try to engage.
"The median SaaS company now spends $2 to acquire $1 of new ARR. The bottom quartile spends $2.82. The fix is not more spend. It is fixing what happens after the click."
Benchmarkit 2025 SaaS Performance MetricsInternal teams cannot see this gap clearly. They know the product too well. They have context customers do not have. They read the broken page, understand the confusing message, and work around the friction instinctively.
Zayphire looks from the outside in, the way a first-time customer, a new investor, or a Vodafone postpaid customer receiving their first notification does. Without any internal access. We find precisely where the experience is converting your acquisition spend into lost revenue instead of new customers.
"Brands that align customer and brand experience unlock up to 3.5x revenue growth. The return compounds across acquisition, conversion, retention, and reputation."
Forrester Total Experience Score Research 2025Based on Qualtrics XM Institute methodology across 20 industries. Recovery estimates are Zayphire modelled figures based on sector assessments and industry benchmarks and not guaranteed outcomes.
Source: Qualtrics XM Institute, World Bank household consumption data, 2025. Recovery estimates: Zayphire sector modelling based on assessment outcomes. OBSERVED methodology. Not guaranteed outcomes.
Most assessments stop at the UX. Zayphire looks at everything that shapes whether a customer, investor, or partner chooses you, converts, stays, and returns.
A one-time assessment tells you where you are. Continuous assurance tells you where you are heading and and catches new gaps before they become revenue problems.
Zayphire works with both the organisations that own the experience and the teams inside them responsible for fixing it.
Illustrative findings across six sectors. All sourced from public information. Revenue impact modelled against each organisation's own published commercial context.
Run a quick outside-in signal on your own commercial experience. Each tool uses the same AI-assisted methodology as a full Zayphire assessment at a fraction of the scope.
Most businesses lose thousands annually to traditional banking fees, FX margins, and slow international payments. These tools show the real number and and what digital-first alternatives recover.
| Provider | Annual Cost | Annual Saving |
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Most transformation programmes measure system delivery. Zayphire measures what the customer actually encounters after it goes live. The gap between the two is where transformation ROI disappears silently.
A telco invests $30 to $150 million in a BSS/OSS modernisation. The system delivers on time. The go-live press release goes out. And then, quietly, the customer experience breaks in ways the project team never sees, because they measure system uptime, not customer outcomes.
Self-service payment breaks at step 3 for a segment of users. The plan comparison page still shows pre-migration pricing. AI assistants reference the old product names. Support tickets spike. CSAT drops. The board asks why the NPS number is moving the wrong way. The answer is always the same: nobody looked at the experience from the outside after the system went live.
Technology debt: the accumulation of legacy, siloed, and suboptimal IT and network infrastructures, has become a material strategic and operational risk, hindering digital transformation and innovation.
EY Technology Consulting, 2026Experience gaps are always more expensive to fix after launch than before. These are the three highest-leverage moments to act.
We do not charge by the hour or by the day. Every engagement is a fixed-scope package with defined deliverables tied to commercial outcomes. Four tiers. Pick the depth that matches the question.
AI assistants are now the first stop for millions of buying decisions. Whether you appear, how you are described, and whether that leads to an enquiry or a competitor is a new class of commercial risk most operators have not yet measured.
No deck. No pitch. We look at your commercial experience together and tell you honestly what we see and where revenue is hiding, where it is leaking, and what it would take to recover it.