Experience Assurance · Revenue Intelligence · Outside-In

Your commercial
experience is hiding
revenue.
We find it.

Zayphire looks at everything a customer, investor, or partner encounters when they engage with your business, identifying precisely where that experience is costing you money you do not know you are losing.

Most revenue gaps do not show up in your dashboards. They live in the friction between your acquisition spend and the experience it lands on, compounding quietly until they show up as churn, review score drops, or missed targets.

ZAYPHIRE ASSESSMENT TERMINAL
FAMILY SAFETY · AUSTRALIA · PRE-LAUNCH
47
ZAYPHIRE BENCHMARK / 100
DISCOVERY AND TRUST61/100
ACQUISITION AND ONBOARD44/100
SUPPORT AND RECOVERY28/100
REPUTATION SIGNALS36/100
AI VISIBILITY52/100
MARKETING LEAKAGEHIGH
HIDDEN REVENUE+$562K recoverable
STATUS4 BLOCKERS
83
Assessment Criteria
7
Assessment Modules
8
Sectors Covered
0
Internal Access Required
10 days
Snapshot Delivery
$3.8T
Global revenue at risk annually from poor commercial experience across 23 countries and 20 industries
Qualtrics XM Institute · World Bank data · 24,000 consumers · 2025
42%
Of marketing budgets wasted on acquisition that lands on experiences that do not convert. The spend is not the problem.
SimplicityDX Research 2025 · confirmed across ecommerce and SaaS
4 to 8%
Higher revenue generated by companies that prioritise experience over those that do not. A structural advantage, compounding annually.
Bain and Company · Qualtrics XM Institute · confirmed 2025 to 2026
The Revenue Case

The revenue your commercial
experience is hiding

Your marketing team is spending more than ever to acquire customers. Your product is real. Your pricing is competitive. And yet the numbers do not add up the way they should.

The gap almost always lives between the click and the conversion. Between the campaign and the journey it lands on. Between the brand promise and what the customer actually encounters when they try to engage.

"The median SaaS company now spends $2 to acquire $1 of new ARR. The bottom quartile spends $2.82. The fix is not more spend. It is fixing what happens after the click."

Benchmarkit 2025 SaaS Performance Metrics

Internal teams cannot see this gap clearly. They know the product too well. They have context customers do not have. They read the broken page, understand the confusing message, and work around the friction instinctively.

Zayphire looks from the outside in, the way a first-time customer, a new investor, or a Vodafone postpaid customer receiving their first notification does. Without any internal access. We find precisely where the experience is converting your acquisition spend into lost revenue instead of new customers.

"Brands that align customer and brand experience unlock up to 3.5x revenue growth. The return compounds across acquisition, conversion, retention, and reputation."

Forrester Total Experience Score Research 2025
Marketing Leakage
Spend that drives traffic to experiences that do not convert
Every pound of acquisition spend that lands on a broken onboarding flow, an unclear proposition, or a trust gap is wasted twice — once on the click, once on the lost conversion. We identify exactly where the leak is and what it costs per campaign cycle.
Recover acquisition efficiency without increasing budget
Hidden ARPU Drag
Revenue per user you are not capturing
Onboarding friction that slows time-to-value. Upsell paths buried in the experience. Auto-renewal gaps that trigger churn before the customer intended to leave. Revenue-per-user gaps that sit outside the product and inside the experience.
Increase ARPU without changing the product or the price
Reputation and OTA Leakage
Revenue captured by intermediaries instead of you
A Trustpilot score in decline. An OTA that ranks above your direct booking page. An AI assistant that recommends a competitor because your digital signals are thinner. Revenue that should be yours, captured by someone else because your outside-in experience erodes trust before a customer reaches you directly.
Recover direct revenue from intermediary dependency
Churn Seeded in Onboarding
Customers who decided to leave before they fully arrived
Most churn decisions are made in the first 30 days. A setup flow that fails. A support path that goes nowhere. These customers leave at renewal and cite "not using it" but the real moment they disengaged was at onboarding. We see it from the outside because we walk it as they did.
Fix churn at its origin, not at the renewal conversation
Where the $3.8 Trillion Lives

Revenue at risk by sector and what is recoverable

Based on Qualtrics XM Institute methodology. Recovery estimates are Zayphire modelled figures, not guaranteed outcomes.

Industry
At risk
Recoverable

Source: Qualtrics XM Institute / World Bank, 2025. Recovery: Zayphire sector modelling.

What We Do

Not just the customer journey.
The full commercial experience.

Most assessments stop at the UX. Zayphire looks at everything that shapes whether a customer, investor, or partner chooses you, converts, stays, and returns.

01 · Experience Assurance
Outside-in assessment of your full commercial experience
We walk every path a customer, investor, or partner takes when they engage with your business and from the first search result to the support ticket to the renewal. We assess what they actually encounter, not what was designed. Every finding is evidenced from public sources. No internal access required.
Discovery and trustAcquisition and sign-up OnboardingSupport and recovery Reputation signalsAI visibility
02 · Revenue Intelligence
Where experience gaps cost you money and quantified
Every finding is translated into a commercial consequence. Marketing spend leaking through broken journeys. OTA dependency driven by direct booking friction. ARPU drag from buried upsell paths. We identify the gap and model the revenue at risk and so you know what is worth fixing first and what to tell the board.
Marketing leakageARPU drag Conversion gapsChurn signals OTA dependencyARR protection
03 · Root Cause and Fix Roadmap
Not just what is broken and why it is broken and how to fix it
Finding a symptom is not enough. We identify the root cause behind each revenue gap and whether it is a process failure, a technology gap, a brand inconsistency, or an operational assumption that does not hold up in practice. Every finding comes with a specific, prioritised fix recommendation tied to the cost of implementation versus the revenue recovered.
Root cause identificationFix prioritisation Cost-versus-recovery modellingImplementation guidance
04 · Reputation and AI Assurance
What the world says and what AI recommends and before you appear
Public review signals across Google, Trustpilot, TripAdvisor, G2, and App Store. What AI assistants currently find and say about your business before a customer reaches your website. A growing class of pre-discovery revenue risk most operators have not yet measured and the highest competitive advantage for those who act first.
Review signal analysisAI visibility check Reputation trajectoryCompetitive benchmarking
How We Work

Find it. Fix it. Watch it.
A practice, not a project.

A one-time assessment tells you where you are. Continuous assurance tells you where you are heading and catches new gaps before they become revenue problems.

Step 01 · Assess
Outside-in evidence collection and scoring
AI-assisted collection of all publicly available evidence across your commercial experience. Scored against 83 criteria in 7 modules. Every score has an evidence reference. Delivered in 10 days for a Snapshot, 3 to 4 weeks for a full diagnostic. No internal access required at any stage.
Step 02 · Fix
Root cause identification and prioritised recommendations
Every finding includes the root cause, the revenue impact, and a specific recommended fix ranked by cost-to-implement versus revenue recovered. Not a design document. Not a requirements specification. A clear list of what to fix, in what order, and why and delivered in language that works for a board, a CEO, or a product team.
Step 03 · Monitor
Continuous outside-in monitoring and early warning
Monthly outside-in re-assessment of your key commercial experiences. Review signal tracking. AI visibility monitoring. Friction alerts before they compound into revenue loss. A Day 90 reassessment to confirm fixes have landed in the customer experience and not just in the codebase. The gap between what was fixed internally and what the customer encounters is itself a finding.
Assessment Cases

What we find when we look

Illustrative findings across six sectors. All sourced from public information. Revenue impact modelled against each organisation's own published commercial context.

Family Safety Platform · Listed Technology · Australia · Pre-Launch
47/100
PRE-SCALE LAUNCH PHASE · 4 LAUNCH BLOCKERS
Get-started page claims 24/7 support but provides no visible link, chat, or phone number. A customer hitting a GPS failure mid-setup on a safety-critical product has no fast path to resolution. For a Vodafone co-branded launch, that is a TIO compliance exposure before it is a UX gap.
Trustpilot 2.6 out of 5 and 63% one-star, 105 of 112 reviews in the last 12 months. Visible to every Vodafone customer who searches before activating. Review velocity compounds with every new subscriber who hits the same friction.
Brand domain .com is parked showing a for-sale page and a natural typo for a brand introduced at mass-market scale via push notification to 2.8 million postpaid customers.
Modelled: +$562K incremental ARR from resolving top 2 experience gaps before the Vodafone launch window opens
Luxury Real Estate · Bangkok · International HNW Buyers
39/100
NEEDS IMMEDIATE ATTENTION · 5 REVENUE GAPS
Selected Residences, Buy, and Rent pages return empty placeholders across all four language versions. An international buyer from Dubai or Singapore, arriving at the showcase moment, sees no inventory. The acquisition cost to bring them that far is lost entirely.
Sales volume stated on the website (THB 8B / USD 230M) contradicts the founder's LinkedIn profile (THB 6.5B). Both are publicly visible during HNW buyer due diligence at a THB 15 to 50 million price point. The inconsistency creates a trust gap exactly when a buyer is deciding whether to enquire.
Enquiry form defaults country code to +66 Thailand for all visitors. International buyers and the primary target market and face friction at the highest-intent moment in the purchase journey.
One recovered enquiry at THB 20M average pays for a full assessment many times over
Developer Tools Platform · UK · SaaS B2B
54/100
NEEDS WORK · 5 REVENUE-AFFECTING GAPS
Pricing page link returns a 404 error. The primary commercial conversion path is broken for any buyer navigating there directly from search or the homepage. Every paid search click that lands on this path is wasted acquisition spend.
Auto-renewal clause buried three clicks deep with no pre-renewal notification email. A trust gap that surfaces in support tickets, erodes NPS, and accelerates churn at renewal and exactly when retention revenue is most at risk.
Currency disclosure for international pricing is ambiguous. Buyers cannot confirm the currency before committing, increasing checkout abandonment from non-UK markets and suppressing international ARPU.
5 quick wins identified. None require a sprint, engineering budget, or a product manager's approval to ship.
Additional assessment results available on request. Every finding from public sources only.
Tools

See what we see. Before you commit.

Run a quick outside-in signal on your own commercial experience. Each tool uses the same AI-assisted methodology as a full Zayphire assessment at a fraction of the scope.

FX Treasury Optimisation Engine also available as a standalone tool Open FX Tool ↗
Journey Friction Scanner
Scan a website or product
Enter a URL. We analyse the customer-facing experience across five revenue dimensions and return a score with specific findings as a first-time customer, investor, or partner encounters it.
Analysing experience...
Review Signal Analyser
Find the revenue signal in your reviews
Paste up to 20 reviews from any platform. We identify recurring friction themes, the journey stage they originate from, and the revenue consequence before they compound into a rating problem.
Analysing signals...
Revenue Leakage Estimator
Estimate your hidden revenue gap
Select your sector and revenue size. We estimate the likely revenue impact of experience friction based on sector benchmarks and what a Zayphire assessment typically recovers in the first 90 days.
AI Visibility Check
Check what AI says about you
Enter your company or property name. We check what AI assistants currently know about you, how they represent you, and whether that leads to an enquiry or a competitor before the booking journey begins.
Checking AI visibility...
Digital Transformation Assurance

What the customer encounters
after transformation.

Most programmes measure system delivery. Zayphire measures what the customer actually encounters after go-live. The gap between the two is where transformation ROI disappears silently.

Journey continuity
Does what the customer encounters match what was promised?
Self-service flows, account history, product catalogue accuracy, digital channel consistency post-migration.
Spend realisation
Is the investment delivering the CX outcomes it was supposed to?
Self-serve adoption, cost-to-serve reduction, support ticket deflection, digital channel ROI — all measured from the outside.
AI and search accuracy
Do AI assistants return accurate post-migration information?
Legacy product names in AI responses. Search engines referencing pre-migration pricing. A class of risk that compounds silently after every transformation.
Available as a standalone post-transformation engagement or as part of a Continuous Experience Assurance retainer.
Book a conversation
Services and Pricing

Packaged. Fixed-scope.
Outcome-focused.

We do not charge by the hour or by the day. Every engagement is a fixed-scope package with defined deliverables tied to commercial outcomes. Four tiers. Pick the depth that matches the question.

How we price: We do not bill by the hour or day. Boutique senior practitioners in APAC command SGD $550 to $1,500/hour at market rate. A Revenue Leak Snapshot at S$8,000 represents approximately 20 to 30 hours of senior outside-in work, making it the market floor for this quality and seniority. Fixed-scope packaging means you know the cost before we start, the deliverable is defined, and the outcome is what drives the engagement, not the clock. Pricing scales with the depth of assessment, the complexity of your commercial context, and the number of markets covered.
Indicative rates as of August 2026. All engagements contracted in SGD unless otherwise agreed. USD 1 = SGD 1.27 · GBP 1 = SGD 1.73 · EUR 1 = SGD 1.48
01 · Entry Point
Revenue Leak Snapshot
From S$8,000
Delivered in 10 days · 20 to 30 hrs senior work
Focused outside-in review of one commercial experience area. Top friction and leakage points. Prioritised fix list tied to revenue impact and not a design document.
  • One experience area assessed
  • Top 5 revenue-affecting findings
  • Root cause on each finding
  • Marketing leakage identified
  • Prioritised fix recommendations
  • 30-min debrief call included
02 · Core · Most Popular
Revenue Assurance Diagnostic
From S$35,000
Delivered in 3 to 4 weeks · full lifecycle scope
Full outside-in assessment across the complete commercial experience. Every finding quantified, root-caused, and ranked by revenue impact. Board-ready presentation included.
  • Full commercial lifecycle assessed
  • 83-criterion scoring framework
  • 7 assessment modules
  • Root cause on every finding
  • Marketing leakage quantified
  • ARPU drag modelled
  • Review signal analysis
  • AI visibility assessment
  • Board-ready presentation
03 · Ongoing
Continuous Experience Assurance
From S$8,000/month
Monthly monitoring · early revenue warning system
Monthly outside-in monitoring across key commercial experiences. Early warning on friction, leakage, and reputation signals. Day 90 reassessment confirms fixes have landed in the customer experience, not just the codebase.
  • Monthly experience health score
  • Review signal tracking
  • AI visibility monitoring
  • Friction and leakage alerts
  • ARPU drag tracking
  • Quarterly trend report
  • Day 90 reassessment included
04 · Partner
Hand-Hold to Target
From S$8,000/month
3 to 12 month retainer · score moves or we stay
We do not just assess and leave. We stay until your score moves and your revenue target is hit. Baseline Full 360 included. We monitor, guide implementation, re-assess, and report monthly against your commercial target.
  • Baseline Full 360 to start
  • Re-assessment every 60 to 90 days
  • Monthly scorecard vs target
  • Implementation guidance
  • Review signal monitoring
  • AI visibility tracking
  • Priority access and advisory
Add-ons available: Physical venue assessment S$6 to 18K · Google Maps and reviews audit S$3 to 8K · Online-to-offline friction map S$5 to 12K · Multi-language audit S$8 to 20K · Per-market expansion pack S$6 to 12K/market · App store audit S$4 to 9K · Re-assessment at 40% of original fee. Geographic pricing available for Indonesia, Malaysia, Gulf, and Sri Lanka markets at adjusted bands.
Sectors

Eight sectors. One outside-in standard.

🏨
Hospitality
Direct booking recovery, OTA dependency, review reputation, pre-opening assurance, guest ARPU
Guest Revenue Assurance
📡
Telecom
Post-transformation CX, self-service, onboarding, churn signals, telco partnership QA
Post-Transformation Assurance
🏢
Property
International buyer journey, investor confidence, branded residence, enquiry conversion
Buyer Journey Assurance
💻
SaaS and Tech
Trial conversion, ARPU expansion, post-deployment assurance, ARR protection, CAC efficiency
Revenue Expansion Assurance
🛍️
Retail
Omnichannel friction, cart abandonment, returns experience, loyalty journey, direct revenue recovery
Conversion Revenue Assurance
🏦
Financial Services
Digital onboarding drop-off, cross-sell friction, trust and compliance signals, AI visibility
Digital Trust Assurance
🚗
Automotive
Digital-to-showroom journey, test drive conversion, aftersales experience, brand consistency
Conversion Journey Assurance
🚀
New Ventures
Pre-launch readiness, post-raise conversion, telco go-to-market, ARR target protection
Launch Revenue Assurance
About Zayphire

Independent. Outside-in.
Built on 20 years of sector depth.

Founder
Asange Jayathilake
FOUNDER · ZAYPHIRE / ZAY FUTURE LTD
Over 20 years across global telecoms operators, system integrators, and digital transformation programmes spanning multiple markets. From large-scale network launches to BSS modernisation and consumer digital platforms. That operational depth is what Zayphire applies to outside-in commercial experience assurance.
PMP ITIL Foundation CSM CTFL MSc Information Systems
Registered Entity
Zay Future Ltd
Trading as Zayphire
UK REGISTERED ZAYPHIRE.COM ZAYFUTURE.COM
Company Number
17409365
Registered in England and Wales
Registered Address
128 City Road
London EC1V 2NX · United Kingdom
Entity Website
Registered entity site with full company details
Get Started

Book a 20-minute call

No deck. No pitch. We look at your commercial experience together and tell you honestly what we see and where revenue is hiding, where it is leaking, and what it would take to recover it.

hello@zayphire.com LinkedIn
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