# Zayphire

> Zayphire provides independent outside in customer experience intelligence and advisory. It assesses
> the customer journeys and public signals an organisation exposes, identifies
> where confidence and commercial value are being lost, prioritises what should
> change first, and reassesses after changes are made.

Zayphire is a trading brand of ZAY FUTURE LTD, registered in England and Wales
(Company No. 17409365). Founded by Asange Jayathilake. Operates worldwide, with
a focus on Asia Pacific, the UK and the Gulf.

## What Zayphire does

Zayphire completes customer journeys from the outside, as a customer would, and
reports what it finds. Assessment covers four areas:

- Discovery and confidence: what customers find, understand and trust before engaging
- Decision and conversion: where uncertainty or friction prevents commitment
- Service and continuity: onboarding, booking, support, change and recovery
- Reputation and external signals: reviews, search, AI assistants, intermediaries

## What Zayphire is not

Zayphire is not a software platform, a review-management company, an
implementation consultancy, a systems integrator, a marketing agency, a
mystery-shopping company, or a compliance certification provider. It does not
implement the changes it recommends; implementation stays with the client.

## Method

1. Assess: establish what customers actually encounter
2. Prioritise: rank observed issues by customer impact and potential business consequences
   Observed evidence is distinguished from possible causes; internal causes require further evidence.
3. Recommend: define practical actions and measurable success indicators
4. Reassess: return after changes and independently verify what improved

No internal system access is required to begin. Evidence comes from
customer-visible journeys, publicly available signals and agreed test
interactions.

## Pricing (indicative, USD basis, as of September 2026)

- Experience Snapshot: from US$2,000. One defined customer facing experience or problem area, with concise evidence backed findings, prioritised actions and success measures. Focused snapshots are typically delivered in days; reassessment is separate unless scoped.
- Outside In Experience Review: from US$6,500. One end to end journey, usually delivered in a small number of weeks. Reassessment is included only where stated in the agreed scope.
- Strategic Experience Assessment: from US$16,000. Multi-journey, multi-channel.
- Ongoing Experience Assurance: from US$5,000/month. Scheduled reassessment.

Enterprise, multi-market and multi-brand engagements are scoped individually.
Most engagements are fixed-fee once scope is agreed.

## Sectors

Startups and SaaS · Retail and e-commerce · Hospitality and hotel groups ·
Banking and financial services · Telecom and technology · Digital transformation ·
Automotive · Property development and real estate · Healthcare and medical ·
Government and public services. The method is sector-independent; the evidence and
outcomes are not.

## Typical engagement moments

- Before launch: validate what customers will encounter before exposure begins
- After transformation: independently verify what changed from the customer's view
- When performance does not match expectations: find where value is deteriorating

## Contact

- Website: https://zayphire.com
- Email: hello@zayphire.com
- Privacy: https://zayphire.com/legal/privacy.html

## Free tools

### Cost of the Question
https://zayphire.com/tools/cost-of-the-question/

A public calculator for potentially avoidable customer contacts. The visitor supplies contact volume and adjustable assumptions. Results show handling-cost capacity and potential sales contribution separately.

Results are illustrative scenarios, not measured savings or losses, forecasts or guaranteed returns. Handling capacity is not automatically a cash saving. Sector defaults are adjustable assumptions, not observed benchmarks.

No account is required. Results can be emailed or shared as a link.